Critics quickly got fiery over the viral tweet.
“Incredible nerve,” wrote one observer, Sam Vance. “His family is evacuated and he’s trying to hire private firefighters to risk their lives to save a home he most certainly has insured. Incredibly tone deaf.”
Other users slammed the entrepreneur for assuming he was entitled to special treatment.
“So you’re suggesting that potentially lifesaving resources (even if ‘private’) should be diverted to save your house because you’re rich while tens of thousands of people try to evacuate?” wrote a critic, who goes by Renny.
“If you find yourself tweeting for private firefighters to protect your property, you should probably question what you have become as a human being,” another commenter fumed.
Wasserman — whose post raked in more than 900,000 views — later fired back, calling his critics “trolls!” and clarifying that he had already evacuated.
“Mama, I’m going viral!” he wrote — before deleting the tweet.