Fact Check: ‘Aunt Jemima’ branding will not return to PepsiCo packaging
Posts on Facebook say, opens new tab: “Breaking: Quaker Oats Bows To Public Demand, Brings Back Aunt Jemima – ‘She’s Back For Good!’
A PepsiCo spokesperson said in a Nov. 26 email that there was no truth to the claim.
Quaker Oats Company has not released any statements on its website or its social media accounts about the old logo or name returning to the food products.
VERDICT
False. A PepsiCo spokesperson said the narrative had no truth to it. Quaker Oats Company has not announced any change to its Pearl Milling Company branding.
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In a surprising turn of events, Quaker Oats has decided to bring back Aunt Jemima, the iconic brand that the company retired in 2020 to address concerns about racial stereotyping. The decision comes after enduring customer backlash that refused to die down, with vocal fans arguing that breakfast simply “wasn’t the same” without the familiar face of Aunt Jemima on their syrup bottles and pancake mixes.
