Famous motorcycle brand Harley Davidson has faced backlash for embracing a woke corporate agenda, with former outlaw biker James “Hollywood” Macecari criticizing the brand’s shift away from its gritty image and loyalty to bikers. Macecari highlighted the decades of support bikers provided to Harley, only to feel snubbed by the company in recent times. Conservative activist Robby Starbuck also called out Harley Davidson for promoting leftist initiatives like critical race theory and transgender surgeries for children under CEO Jochen Zeitz, leading to widespread criticism from figures like UFC champion Sean Strickland, who announced he would no longer support the brand due to its woke stance.

Strickland emphasized the CEO’s push for fundamental changes in society through wokeism and urged others to reconsider their support for Harley Davidson if they value American ideals. The video shared by Strickland sparked further debate on the brand’s direction and the impact of its woke agenda on consumer loyalty. The controversy surrounding Harley Davidson’s shift in values reflects broader tensions between traditional brands and changing societal norms, raising questions about the role of corporations in promoting social and political ideologies.