Danish construction giant Tscherning has officially returned its entire Tesla fleet, citing a growing disconnection between Musk’s political views and the company’s values.
🗣️ “We don’t want to be associated with Elon Musk’s views,” a spokesperson said, referencing concerns over Musk’s increasingly polarizing public statements and reported alignment with far-right ideologies.
⚡ What’s next?
Tscherning will replace its fleet with European-made EVs, supporting regional manufacturers and distancing itself from the controversy.
🌍 This comes as part of a wider European trend:
German pharmacy chain Rossmann also dropped Tesla.
Tesla’s European sales dropped 40% in early 2025, even as EV demand rises.
This situation underscores how corporate values and leadership behavior can directly impact brand loyalty in today’s socially conscious market.
