Harley-Davidson CEO Jochen Zeitz was Germany’s fresh-faced corporate wunderkind when he took over Puma in the 1990s.

Lately, he’s faced questions and concern from bikers and woke-exhausted consumers in the United States.

Zeitz is seen as a proponent of far-left ideology who, some critics say, has tarnished the legendary all-American Harley-Davidson brand since taking it over in 2020.

“They lost their human touch. That’s the best way to put it,” longtime Harley-Davidson biker “Horseshoe” Johnny Hennings told Fox News Digital at the end of the Sturgis Motorcycle Rally in South Dakota last week.

“Harley was like a brotherhood … Now it’s just a ghost.”

But Zeitz’s supporters see it another way.

They say claims of Harley’s demise are vastly overstated by aging riders.

The Milwaukee-based motorcycle maker reported $5.4 billion in revenue in 2019, part of a decade-long downward trend.

Revenue climbed to $5.8 billion last year, the third straight year of growth under the German-born CEO.

“He’s a smart dude and since he’s taken over, Harley has made more money for its investors,” the general manager at a Texas dealership told Fox News Digital.

“It’s simple as that.”

Harley’s iconic image, however, has been under the spotlight amid what appears to be a clash of cultures.

Old-time US riders who fueled and embraced Harley-Davidson’s muscular image of rugged, flag-waving American independence are pitted against the European globetrotter with famous friends and left-leaning aims who today heads the brand.

“He’s just all about being a new world order globalist,” Vinny Terranova, the owner of Pappy’s Vintage Cycles in Sturgis, South Dakota, told Fox News Digital.

“He brought in bean counters and minions from Europe and they don’t care where Harley came from or the history of it. There’s no more service, no more customer interaction.”’

Fox News Digital reached out to Harley-Davidson, Zeitz and members of the company’s board of directors for comment.

The unhappiness with Harley-Davidson’s drift away from core consumers came to a head in recent weeks when Zeitz’s “woke” agenda became the center of social media and consumer outrage.

“We are trying to take on traditional capitalism and trying to redefine it,” Zeitz said at a 2020 conference in Switzerland just as he was gripping the handles of Harley-Davidson.

The video was brought to light last week by anti-woke social media warrior Robby Starbuck.

Zeitz also added, in a stunning reference to terrorism, that he was “the sustainable Taliban.”